Kaye Public Relations Blog

Our affiliate-based marketing and PR network has been coming together on a project or campaign basis for almost a decade. We first introduced this “Essential Team Presence” model when the economy was hopping. Clients had really big budgets for outside marketing counsel then. But having been on the “buy side” of agency work ourselves, we didn’t want to lock clients (or ourselves) into cumbersome, long-term retainer agreements, typical of many traditional PR agencies. If clients needed project-based counsel from some of the most seasoned people in the business, that’s what we gave them.

The model succeeded. We won the confidence of really interesting clients and have sunk our collective teeth into fun and challenging projects. One of our first successes was the launch of a brilliant Bluetooth chip company that was acquired for $450M the day we told the world about them. We also managed the media relations activities for a Silicon Valley fundraiser where high-tech execs shared the bowling lanes with the San Jose Sharks hockey team. That event raised almost $1M for local charitable organizations. A startup semiconductor design services company in Wisconsin enlisted our services to help them differentiate their offerings and they attributed an up-tick in sales to the “Focus, Process, Team” identity we helped them create. We’ve helped put other startups on the map and we’ve executed very successful PR campaigns for well-established companies.

All the while, we have worked side-by-side with some really smart people. We love the work and clients recognize the tremendous value. Executing short-term projects doesn’t mean we have short-term relationships. We have clients that have been with us since we started and that means the world to us.

Can our model work in today’s economy? Clients are telling us that it makes even more sense now. Their belief in us is the fuel behind the inspiration to re-launch under a new name with some exciting, energetic new affiliates. 2009 is off to an exciting and promising start.