People are Talking About Kaye Public Relations

“We used Kaye Public Relations to help us with our company's branding and marketing message. Lynda Kaye was great in helping us distill down what made our company unique and then helped us find a creative way to get the major points across to our customers and potential customers. She was so good at finding our strong points that eight years later we're still using it. She's also very personable and fun to work with!”
Jeff West, CEO, Silicon Logic Engineering

 “I was referred to Kaye Public Relations by a business associate who had previously employed Lynda Kaye and her public relations services. It was one of the best referrals I have ever gotten in my business career. There are rare moments in your professional career that you find the right person for the right job at the right time - Lynda and Kaye Public Relations fit the bill. Her connections in the RFID community proved invaluable and her good natured approach diffused many an uncomfortable situations. If given the chance to hire Lynda again, I would do it in a minute!”
Courtney Lake, Senior Marketing Manager, Events, TechInsights, a division of United Business Media

 

 

Examples of Our Work

TechInsights
TechInsights is the daily source of essential business and technical information for the electronics industry’s decision makers – the Creators of Technology – that define, develop, and bring to market the electronic products that improve our lives.  With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market.

Kaye Public Relations Role and Results:  Managed all media and analyst relations activities for the RFID World 2008 Conference and the ESC Silicon Valley 2009 event resulting in a measurable boost in awareness and press coverage. Currently managing PR activities for Embedded Systems Conference Silicon Valley 2010.

AIM Global Association for Automatic idenification and Mobility
AIM Global is the international trade association representing automatic identification and mobility technology solution providers.  Through the years, industry leaders continue to work within AIM to promote the adoption of emerging technologies.

Kaye Public Relations Role and Results:  Worked on a project basis to build awareness of AIM Global's initiatives. Developed content for and managed successful media campaign for widely distributed "RFID Technology in Action: The Retail Sector 2008" industry brief."

Ambient ID Inc.
Currently in “stealth” mode, Ambient ID delivers radio frequency identification (RFID) solutions to the healthcare and food safety industries.

Kaye Public Relations Role and Results:  Designed and executed a complete corporate awareness program including message development, collateral and web site content development, media relations and industry analyst relations programs readying the company for public launch.

impinj
Impinj is the world’s leading technical innovator in developing UHF Gen 2 Radio Frequency Identification (RFID) solutions. Impinj draws on its technical expertise and industry partnerships to deliver a wide range of products and solutions comprising high-performance tag chips, readers, reader chips, software, antennas, and systems integration.

Kaye Public Relations Role and Results:  Designed and executed media relations programs resulting in significant awareness for the company, its products and personnel including a 230% year-over-year increase in press coverage.


eSilicon™ delivers packaged, tested chips with a unique approach that seamlessly integrates each step of the IC development process— from specification through manufacturing and delivery of packaged, tested parts.

Kaye Public Relations Role and Results:  Designed and managed all public relations activities for the company’s initial launch and beyond including front-page electronics publication press coverage. Also managed European press tour resulting in broad awareness of the company’s expansion in the area.


Acquired by Tundra Semiconductor in 2006, SLE is a semiconductor design services company providing leading Intellectual Property (IP) and Application Specific Integrated Circuit (ASIC) and system technology services to the world's leading electronic systems and fabless semiconductor companies.

Kaye Public Relations Role and Results:  Re-introduced company in an industry where outsourcing was an emerging, not yet widely valued business model. Created clear, differentiated message platform leading to endorsements by leading semiconductor industry analysts and extensive press coverage including cover story in leading electronics trade publication.

Innovent
Innovent Systems Inc. was founded in January 1999 to develop high-performance systems for short-range wireless data communications including RF circuits, digital baseband processors and protocol software/firmware. Innovent was acquired by Broadcom Corporation for $450M in May, 2000.

Kaye Public Relations Role and Results:   Introduced and differentiated the company and its patented RF chip technology — in an already congested market — in advance of competitive announcements. Executed comprehensive and targeted public relations campaign in fewer than twelve weeks resulting in overwhelming support from the industry analyst community and significant coverage in business, financial and trade publications

Other Clients We Have Helped:

  • Anita Borg Institute for Women and Technology - website
  • Artisan Components (acquired by ARM) Barcelona Design (absorbed by academia)
    Cadence Design Systems website
  • Chartered Semiconductor - website
  • Digital Justice - website
  • Impinj’s Semiconductor IP Group (acquired by Virage Logic)
    Neolinear (acquired by Cadence Design Systems)
    Think3 - website
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